Privacy Village square at dusk — lantern-lit market stalls, a bell tower, and timber-framed houses around a stone fountain

An ever-expanding game world for privacy, AI & security

The realm's data is under siege. The village needs defenders.

A medieval fantasy world where you learn privacy, AI literacy, and cybersecurity by playing — not by sitting through slides.

Free to play. No sword required.

Privacy Village gameplay preview — the village square at dusk

Watch the village in motion — 1:37

Explore
Featured in · “The Disneyland of Privacy” · Home of the Data Privacy Day Festival

Word from the road

What travelers are saying

★★★★★

“It's fantastic to see this creative and innovative approach to being applied to privacy awareness!”

Jay AverittSenior Privacy Product Manager @ Microsoft

★★★★★

“A fantastic way to raise awareness, celebrate Data Privacy Day, and enjoy some fun-filled networking all at once!”

Kim WuytsManager Cyber & Privacy @ PwC Belgium

★★★★★

“It is a great concept that presents education, which is at the forefront of the measures to be taken within the scope of ensuring data security, in a memorable and entertaining way. A very successful example of learning while having fun.”

Demet KeklikkıranData Protection Officer @ Denizbank

★★★★★

“Privacy Village isn't just an event; it's an active, collaborative ecosystem. Between the daily challenges, lively discussions, and collaborative problem-solving, I connected with practitioners from around the world who are tackling the exact same AI and data protection puzzles we are.”

Prof. Dr. Leyla KeserChairwoman @ Tethys

★★★★★

“Privacy Village finally turned data protection and AI governance into something you actually want to play. Hands-down the most engaging community event of the year.”

Debra FarberShifting Privacy Left Media

Why it matters

A world built to make you dangerous — in a good way

You don't read about data breaches here — you hear the granary bell ring at midnight and race to contain one. You don't memorize "data minimization" — you stop an overloaded merchant's cart at the gate and decide what he really needs.

Progress like any adventurer: take on quests, solve puzzles, beat the clock, defeat the monsters. Earn renown, swap tips in the square, and join a growing community of privacy folk, security folk, and the AI-curious — Privacy Village is also a creative haven of music, comics, and hackathons, which is why Forbes came looking, and why villagers call it the Disneyland of Privacy.

“Learning that feels like an adventure, because it is one.”

Take quests from the village folk — the watchman, the baker, the healer, the herald — each hiding a real privacy or security skill inside a small story.

Study in the Academy halls at your own pace, then put the lesson to work on a real villager's problem.

Earn renown, not just points — badges you'd actually want to flex in the village square.

A creative haven, not just a course — music, comics, hackathons, and the festival Forbes came looking for.

The legend

The Legend of Privacy Village

For four winters, privacy professionals gathered each January in a virtual village to celebrate Data Privacy Day — with games, competitions, and creativity. Then the festival ended, the gates closed, and the village fell quiet until the next one.

No longer.

The village is waking up for good — a persistent world you can visit any day of the year to solve quests, study in the Academy, and sharpen the skills the age of AI demands. The festival still returns every January, grander than ever. But now, the village never sleeps.

MB
Mert Can Boyar
Village Founder

I'm a privacy lawyer by trade and a privacy engineer by heart. I've spent years teaching this field through games, music, and stories — from directing a university privacy innovation lab to writing guides for privacy engineers — because the people protecting our data deserve better than boring training. Privacy Village is that belief, built into a world. Come help me expand the map.

Word has traveled far

Forbes logo

Press

Featured in Forbes

For pioneering a gamified way to teach AI and privacy through games and music.

Nickname

“The Disneyland of Privacy”

What villagers call the festival — a reputation we intend to keep earning.

Legacy

Four Data Privacy Day Festivals

Privacy professionals from around the globe, every January since the founding.

Voice

Guest of podcasts & stages

Regular guests wherever people talk about making AI and privacy genuinely learnable.

The quest board

Eight quests await. More are being forged.

Privacy threat modeling

The Siege Map

The watchman fears raiders. Walk the walls with him and map every way an attacker could get in — before one does.

Data flow diagrams

Rivers of the Realm

Grain flows from field to mill to market. So does data. Trace where it travels, who touches it, and where it leaks.

Data minimization

The Overladen Cart

A merchant arrives collecting far more than he needs. Stop him at the gate and teach him to travel light.

Purpose limitation

The Baker's Oath

Flour given for bread must become bread. Help the baker keep his promise — and learn why data given for one purpose must stay true to it.

De-identification

The Masquerade

Tonight, every villager wears a mask. Your task: make sure no one can be unmasked — no matter how cleverly the clues are combined.

Breach notification

Ring the Bell

The granary has been breached at midnight. The bell must ring, the right people must know, and the clock is already running.

Technical & organizational measures

Walls and Wards

Stone walls, iron locks, sworn oaths, night patrols. Learn which defenses are built and which are promised — and why a village needs both.

Sensitive data

The Healer's Ledger

The healer's hut holds the village's most delicate secrets. Guard them with the extra care the law — and decency — demand.

Rumors from the forge

The Cloakmaker's Guild (privacy-enhancing technologies) and The Common Tongue (usable privacy) are being crafted as we speak.

Choose your bearing

Select Your Avatar

Every defender of the realm starts with a face, a name, and a story waiting to be written.

Wizard avatar in a starry blue robe holding a crystal staff
Wizard
Archer avatar with a longbow and forest-green cloak
Archer
Paladin avatar in gold-trimmed plate armor with a shield
Paladin
Viking avatar with a horned helm and battle axe
Viking

Explore the Village

Wander the square, the Academy halls, the watchtower, the healer's hut.

Complete Quests

Real privacy, AI, and security problems, wearing medieval clothing. Solve them.

Unlock New Challenges

Every quest completed opens new paths, harder trials, and greater renown.

Earn Your Renown

Badges, titles, and a name villagers recognize in the square.

Friends of the village

No village stands alone

Privacy Village grows with the help of its friends — the artists who play the festival, the partners who open their halls, and the communities who send their best adventurers. If your organization wants to support playful, world-class privacy and AI education, the village gates are open to allies.

Become a Friend of the Village

About

About Privacy Village

Privacy Village is built by Imagine Privacy — the studio behind PrivacyQuest, a growing set of gamified tools for teaching privacy, AI safety, and compliance. What began as a Unity-built compliance simulator has grown into this persistent village, its Academy, and its yearly festival.

The project is led by Mert Can Boyar — a privacy lawyer by trade, a privacy engineer by heart, and someone who'd rather teach through play than PowerPoint.

Privacy Village square at dusk, mirrored

The gates are opening

The village is waking. Be there when the gates open.

An active, warm, and slightly nerdy community awaits — lively forums, festival gatherings, and villagers who genuinely want you to succeed.