The Privacy Village ebook

Four winters at the festival

Every January since 2023, the village has thrown open its gates for Data Privacy Day. It started as one lawyer's solo treasure hunt for fifty players. It's grown into a month of factions, fireside chats, and threat-modeling quests with hundreds of villagers from around the world. This is that story, year by year — what worked, what nearly didn't, and who keeps coming back.

Privacy Village: DPD'25 Fest — testimonials from Jay Averitt (Microsoft) and Kim Wuyts (PwC Belgium), sponsored by Oblivious, TransferChain, Katilyst, Didomi, and VerifyWise
01

The first treasure hunt

DPD'23: The HGPE Challenge

Early access January 15 · concluded January 28, 2023

A cyberpunk, sci-fi-horror privacy ARG set inside the "Hitchhiker's Guide to Privacy Engineering" universe — players took on the role of an intelligence officer for the Order of Epoch, solving detective-style missions to bring order to humanity's scattered cities after the Exile from Earth.

Who showed up

There were no speakers yet — just five detective-style missions, hand-built by one person, escalating from retrieving SSH keys from "secured comms" to rebooting a fictional defense network. Istanbul Legal Hackers, The Shifting Privacy Left Podcast, and the Istanbul Bilgi University Privacy Innovation Lab lent their support and audiences to get the word out.

Attendance & geography

More than 40 players picked up the pre-game bonus puzzle and completed their training missions before launch day. By the final round, roughly 50 players from around the globe had joined the hunt, and five finalists made it to the fifth and last puzzle to compete for the title of Privacy Champion of the Galaxy.

What nearly went wrong

There was no team — just a privacy lawyer running a startup and a lab, designing puzzles and composing the theme music in whatever hours were left over. It was, by the founder's own account, entirely a passion project stitched together around a day job.

What changed the following year

The solo, single-puzzle-chain treasure hunt became a month-long festival with a formal academic partner, a defined theme, and weekly live events instead of one asynchronous game. The tradition that the winner "designs next year's challenge" was born here — DPD'23 was the seed for everything that followed.

02

The battle for AI begins

DPD'24: Privacy Quest Village

Mid-January – February 2024, in partnership with BILGI Information Technology Law Institute

The first faction war: choose the AI Fundamentalist path (open innovation, limited regulation) or the AI Apocalypse path (strict regulation, AI as existential risk) — then spend the month earning your faction points through missions, quizzes, and games.

Who showed up, and what people still mention

Opening week belonged to Aldo Lamberti, who framed synthetic data as a marketplace of "weapons" both factions needed to survive the battle. Villagers still bring up Kim Wuyts' full LINDDUN threat-modeling walkthrough — access control, attack trees, residual risk, the whole "what can go wrong" framework taught puzzle by puzzle — as the most technically dense session of the year. Jay Averitt spoke on AI going mainstream; Leyla Keser closed the festival on Data Privacy Day itself with a talk on AI policymaking.

Attendance & geography

A fully remote, global audience again, coordinated across Zoom, Discord, and YouTube — with organizers publicly thanking communities as far afield as Cyber in Africa for spreading the word.

What nearly went wrong

Tess Lynch's Privacy RPG night sold out almost immediately. The announcement read, plainly: "unfortunately at full capacity and won't be offering any seats at the game table." Everyone else got a livestream instead. It was the first sign that the small, high-touch tabletop sessions would always be the festival's tightest bottleneck — a problem that never fully went away.

What changed the following year

The one-off "fireside chat" became a named, recurring weekly slot. The faction-points competition proved sticky enough that 2025 built an entire village map of subcommunities around it, instead of running one flat schedule of talks.

03

The disneyland of privacy

DPD'25 Fest

January 1 – late February 2025, highlight week beginning January 28

No single faction war this year — instead, the village itself got built out. Named houses and towers appeared on the map: the House of Responsible AI (and the EU AI Act), the Tower of Privacy Engineering, the Gallery of Creative AI & Privacy, the Tavern of AI Literacy, the House of Confidential Computing. Players didn't follow one quest line; they explored a whole town.

Download the DPD'25 Launch Deck (PDF)
Who showed up, and what people still mention

Sina Ateş opened the year as keynote artist, talking generative AI's role in his creative pipeline. Rebecca Balebako ran a three-week Privacy Engineering Mini Bootcamp as "Guardian of the House of Responsible AI" — real privacy-failure stories, a user-driven approach to Responsible AI, then a session on choosing the right PETs. Swati Popuri returned as Guardian of the new Tower of Privacy Engineering. The closing keynote went to Wes Kussmaul, founder of Delphi, one of the internet's earliest companies — easily the highest-profile name the festival had hosted.

Attendance & geography

Beyond the usual global remote crowd, the festival went in-person for a night: a game jam hosted inside Istanbul Bilgi University's courtroom classroom, with law and privacy students joining from France, Germany, and beyond alongside the local crowd.

What nearly went wrong

The capacity problem from 2024 came right back. Michael Novack's Fuzzy Logic game night filled up again, and organizers found themselves apologizing for "limited spots" a second year running — the intimate, in-character sessions kept being the thing everyone wanted and the thing there was never enough of.

The press moment

A Forbes feature by Abigail Dubiniecki ran on the festival's gamified approach to privacy training — the first time "the Disneyland of Privacy" made it into national press, and the origin of the claim the site still carries today.

What changed the following year

The loose collection of "houses" and individual guardianships got formalized into a proper tiered structure the next year — and the ad hoc community layer became a real partnership with an outside organization built for exactly that job.

Map of Privacy Village showing the House of Confidential Computing, Tower of Privacy Engineering, Gallery of Creative AI and Privacy, House of Responsible AI and EU AI Act, Tavern of AI Literacy, Armory of Tracking Technologies, and Forge of Privacy by Design
The village, mapped
Every house DPD'25 built, in one square
04

Choose your adventure

DPD'26 Fest

January 12 – 28, 2026

The Battle for AI returned, restructured into three depths of play: Observer (watch the fireside chats), Adventurer (join a faction with the League of Cyber Defense Champions and earn XP), and Hero (the hardcore mode — a 14-day, Middle-earth-inspired Threat Modeling Quest on the Compliance Detective platform).

AI Apocalypse faction banner
AI Apocalypse
AI Fundamentalist faction banner
AI Fundamentalists
The 14-day Hero quest

For the first time, a fully separate hardcore track: 14 immersive challenges across Privacy Engineering, AI Governance, and Cybersecurity, hosted on the Compliance Detective platform and dressed as a Middle-earth-inspired saga — from The Castle Gate (access control) and The Dark Tower Relay (network forensics) to The Oracle's Budget (differential privacy) and The Neural Intercept (AI/LLM forensics), plus seven more advanced challenges covering prompt injection, PII scanning, third-party risk, and incident response.

Attendance & results

The closing recap put it plainly: 300+ registrations, 13 speakers, 2 brand-new games launched, 20+ hours of content now living on YouTube, and 3,000+ XP earned across every challenge and game. This year's Battle for AI went to the AI Fundamentalists.

What nearly went wrong

Same story, third year running: Tess Lynch's TTRPG night filled its player seats again. The organizers' message was almost identical to 2024's — "ping me... if you want to claim a seat" — with everyone else offered a livestream. Three festivals in, the tightest live sessions are still the tightest live sessions. Some things the village hasn't solved, and probably never fully will.

What's carrying forward

The festival closed by calling itself "a checkpoint, not a goodbye." The AI Apocalypse faction was promised its shot at the title next year, and the Observer / Adventurer / Hero structure, along with the Compliance Detective quest platform, is now treated as the permanent shape of the festival going forward.

Familiar faces

The regulars

A handful of villagers show up every single year — the closest thing the festival has to a standing cast.

Mert Can Boyar

Founder, every year since 2023

Designed the first treasure hunt's puzzles and composed its theme music solo in 2023. Still writes the missions, still hosts the closing recap, and once cast himself as an in-world "AI Intelligence Division" agent reporting to his own fictional "Chief of Division."

Tess Lynch

TTRPG game master, 2024 · 2025 · 2026

A privacy attorney and TTRPG designer who's run the festival's tabletop RPG night three years running — and whose sessions have sold out three years running. "A few years ago, Mert challenged Tess to run an hour-long dystopian privacy-nightmare tabletop RPG." It never stopped.

Michael Novack

Game night host, 2024 · 2025 · 2026

Brings a new tabletop or board game every year — Fuzzy Logic, Fuzz Net Labs, Cyber Sec 101 — always teaching a real security or AI-literacy concept through play, and almost always at full capacity.

Swati Popuri

Speaker, 2024 · 2025 · 2026

Data mapping in 2024, Guardian of the Tower of Privacy Engineering in 2025, cracking the privacy job interview in 2026 — three different sessions, three different years, same person villagers keep asking back.

Muhammed Demircan

EU AI policy, 2024 & 2026

Covered EU data policy strategy in 2024 and returned in 2026, straight from Brussels, to decode the EU AI Act as it started taking effect.

The "what can go wrong" session

A recurring role, not a person

Every year, someone runs the session that makes people uncomfortable in a useful way — Kim Wuyts' LINDDUN "what can go wrong" walkthrough in 2024, the Compliance Detective quest's threat-actor puzzles in 2026. The village always makes room for the hard question, even if the name behind it changes.

The next chapter opens next January

Every festival starts the same way it did in 2023 — with a few players willing to try the first puzzle. Come find out what this year's faction is.